Portfolio | Mark E. Joubert

01 · Logos & branding

Marks made to be remembered.

Distinctive identities designed to work wherever a small business is seen, from truck doors and business cards to signs and screens.

Selected logo designs

02 · Business cards

Small format. Strong impression.

Easy to read, unmistakably yours, and ready to work across a counter, kitchen table, or jobsite.

Seven selected card systems

AJ Services business card presentation — AJ Services

AMJ Animal Nutrition business card presentation — AMJ Animal Nutrition

Bear Handyman business card presentation — Bear Handyman

Lemay Handyman business card presentation — Lemay Handyman

myDIYguy business card presentation — myDIYguy

Noyes Chimney Services business card presentation — Noyes Chimney Services

Steward Handyman Services business card presentation — Steward Handyman Services

03 · Websites

Clear on every screen.

Websites that answer real customer questions, establish trust quickly, and make the next step easy on any screen.

Responsive website presentation for Noyes Chimney Services — Responsive websiteNoyes Chimney Services
A service-focused website that puts expertise, trust, and the next step within easy reach.

Responsive website presentation for River of Life Camp — Responsive websiteRiver of Life Camp
A welcoming, information-rich website that gives families clear paths through programs, schedules, and registration.

Closer lookRiver of Life Camp

Featured website

Plenty to explore. Easy to navigate.

Programs, schedules, guest information, forms, and outside management tools all needed a clear home. The finished structure gives families direct routes to the details they need and the next steps they are ready to take.

Site brief

Clear paths through programs, schedules, guest information, and forms
A consistent structure for several audiences and types of camp experience
Third-party camp-management tools integrated into important next steps
Responsive layouts designed for planning from a desktop or phone

Responsive website presentation for Northern Precision Foam — Responsive websiteNorthern Precision Foam
A direct, professional website that explains regional insulation services without making customers hunt for answers.

Responsive website presentation for New Hope Church — Responsive websiteNew Hope Church
A welcoming church website that helps first-time visitors know what to expect and where to begin.

04 · Posters & signage

Made to be seen.

Posters, banners, signs, and vehicle graphics designed to stay clear at a glance and carry a recognizable identity into the real world.

05 · Book covers

Covers worthy of the work.

Covers that respect the writing, signal the right audience, and give serious work a clear, fitting presence.

Selected historical and theological book covers

06 · Social content

Flexible social systems that keep each post fresh while making the organization behind it easier to recognize.

07 · App development

Ideas made real with AI.

I use AI-assisted development, often called vibe coding, to turn ideas into working software. These prototypes explore practical needs and new possibilities across scholarship, business, field work, and recreation.

Small-business CRM prototype

Paraclete HQ

A calm owner workspace for seeing what needs attention, keeping client work moving, and following up without juggling scattered records.

Technical brief

Responsive Next.js CRM built around daily owner decisions
Structured client, sales, project, and follow-up records
Guarded workflows with a safe synthetic review mode
Cloudflare-ready desktop and mobile architecture

Digital humanities platform

Corpus Baptistarum

A digital research platform that turns thousands of Baptist primary sources into a structured, searchable corpus while preserving their provenance.

Technical brief

Django application with a PostgreSQL-ready relational model
5,000+ documents representing 500+ authors across four centuries
Provenance-aware records for works, editions, contributors, repositories, citations, and subjects
Private cataloging and editorial workflows prepared for OCR, full-text search, and public discovery

Corpus Baptistarum public library homepage

Private research & citation tool

QuoteBib

A private workspace for capturing sourced quotations, generating citations, and building bibliographies without losing the path back to the original source.

Technical brief

TypeScript Cloudflare Worker with a framework-free responsive frontend
Account-isolated Cloudflare D1 data and private R2 media
Cloudflare Access identity with Drizzle-managed additive migrations
Chicago, MLA, and APA citations, project bibliographies, quote boards, graphics, and local OCR

QuoteBib personal research library on desktop

Field inspection operations prototype

Project Threshold

A local-first operations prototype connecting office assignments, touch-friendly field inspections, deficiency records, and client report previews.

Technical brief

React 19, TypeScript, Next.js 16, Vinext, and Vite
Drizzle ORM schemas with Cloudflare Worker compatibility
Structured fire-door inspections, deficiencies, and browser-local evidence
Simulated offline workflows and dynamic reports using deterministic fictional data

Project Threshold office operations dashboard

Cooperative gardening prototype

Garden Table

A cooperative garden planner that brings independent gardens into one shared view of harvest timing, crop coverage, and produce available to share.

Technical brief

React 19 and TypeScript with Vinext, Vite, and React Router
Tailwind CSS pipeline with date-fns and Recharts
Central typed store with locally persisted demonstration data
Health-adjusted yields, harvest timelines, crop coverage, sharing, and unit-safe calculations

Garden Table cooperative dashboard on desktop

Local resource discovery platform

Louisville Pet Field Guide

An accessible local discovery prototype for comparing pet resources while keeping reviewed evidence, unknowns, and public claims clearly separated.

Technical brief

Static-first Astro 7 application with strict TypeScript
Focused Preact islands for MapLibre discovery, filtering, comparison, and navigation
Jurisdiction-aware help routing with accessible mobile-first controls
Zod-validated contracts preserving field-level provenance and verification status

Louisville Pet Field Guide homepage on desktop

Interactive resource exploration on desktop

Demonstration dog park profile on desktop

Local-first photography field journal

The Aperture Almanac

A private field journal that turns the time, light, energy, location, and gear already available into a purposeful photographic assignment.

Technical brief

Next.js 16, React 19, and TypeScript with Vinext and Vite
Cloudflare Worker-compatible production architecture
Deterministic Expedition Engine with Field Mode, return rituals, and archival notes
Browser-local preferences and backups with no accounts, analytics, or remote photo storage

Aperture Almanac light and assignment planner on desktop

08 · Case studies

Work that fits together.

Selected projects showing how identity, print, vehicles, and websites can work as one coherent system.

Featured case study

Noyes Chimney Services

Summary: One service brand across print, vehicles, and web

A coordinated brand and digital rollout for a local service business, spanning logo design, print materials, vehicle graphics, website development, local search optimization, and third-party CRM integration.

Project scope

Brand identity & logo design
Business cards and print materials
Advertising and promotional graphics
Truck and trailer graphics
Website design and build
Google Business Profile setup and optimization

Noyes Chimney Services homepage on desktop

Outcome

The updated brand established a consistent, professional presence across physical and digital touchpoints, contributing to strong visibility in local search results and sustained business growth. Noyes Chimney Services consistently places at the top of its industry in local online searches.

Client testimonialRead the full storyClose the story

From the client

“Made my business stand out!”

Craig NoyesOwner, Noyes Chimney Services

I cannot recommend Mark enough. When I was starting a new business, Mark created a logo and built a website that looked sharp and professional and really helped establish credibility with my customers. He also helped my business show up in local search results, connecting new clients with my services. I have used Paraclete for everything from business cards to signage to vehicle decals. Later, when my business shifted industries, Mark helped me rebrand without starting from scratch.
I am happy to recommend Paraclete to anyone looking to launch a new business or rebrand their current business. First impressions matter, especially when starting a business. Paraclete will help you make a good first impression. His work truly has made my business stand out from the competition.

Branding proposals

See the thinking behind the finished mark.

These studies show how color, logo variations, and real-world mockups help clients judge an identity before investing in putting it to work.

AMJ Animal Nutrition

A confident blue-led identity with flexible logo arrangements designed for practical use across an established animal-nutrition business.

View original proposal

Steward Handyman Services

A home-services identity pairing deep blue with warm orange, supported by alternate logo arrangements and realistic field mockups.

View original proposal

Bear Handyman & Remodeling

A grounded identity built around forest green and warm brown, with a full proposal showing how the mark carries into real-world use.

View original proposal

Simple, effective design.

Plenty to explore. Easy to navigate.

One system. Plenty of room to create.

Paraclete HQ

Corpus Baptistarum

QuoteBib

Project Threshold

Garden Table

Louisville Pet Field Guide

The Aperture Almanac

Noyes Chimney Services

“Made my business stand out!”

See the thinking behind the finished mark.

AMJ Animal Nutrition

Steward Handyman Services

Bear Handyman & Remodeling